The new entrepreneurs – Part 2

Here is the rest of Pamela Hartigan’s list about what drives the new social entrepreneurs:


Paulo Coelho

Seduction: no-one can survive alone in a competitive world: those who are aware of this and seek their dream manage to interest other people in their ideas. And these people become interested because they know that they are in the presence of something creative, committed to society – and above all else, economically lucrative.

Flexibility: those who seek their dream have an idea in their head and a plan to turn it into something real. However, as they move forward they realize that they have to adapt to the realities of the world around them, and from that point on their social responsibility becomes an important factor in changing the environment. For example, in order to reduce the rate of child mortality in a given city, it is not enough just to care for the children’s health – one has to change the sanitary structure, the nutritional system and so on.

Stubbornness: those who seek their dream may be flexible in their ways but at the same time concentrated on their objective. On account of their innovative ideas and because they are always moving in unknown territory, they never say: “I tried, but it didn’t work.” On the contrary, they always seek all the possible alternatives, and that is why the results eventually appear.

Happiness: those who seek their dream undergo difficult moments, but are happy with what they do. The occasional confusion and mistakes have nothing to do with their inability, and they are capable of smiling when they make a mistake – because they know that they will be able to correct that mistake further ahead.

Contagiousness: those who seek their dream have the unique ability to make people around them realize that it is worthwhile following their example and doing the same thing. That is why they will never feel alone, even if from time to time they feel misunderstood.

Pamela Hartigan closes her study offering the example of a Brazilian, Fabio Rosa, who developed a system to use solar energy after seeing that his community was spending a lot on non-renewable fuel. Fábio’s work, which contains the ten points listed in the study, is now known all over the world, has “contaminated” large corporations, and will soon benefit millions of people in addition to contributing to preservation of the environment.

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  1. marie-christine says:

    What are the criteria to become an entrepreneur?
    Can this be done in conjunction with somebody else?
    Where do you apply ?

  2. Alexandra says:

    thanks,I am in a moment I need such advice.Regarding the use of sun energy,now the government try to develop a program ,and pay 80% of costs to install sollar pannels,but I am angry,for is only for blocks of flats.I live in house,means I get no help.

  3. THELMA says:

    Pamela Hartigan’s study can be applied to every aspect of our lives. It teaches us to use all our potentials with enthusiasm. Strategy is I think the secret for success together with creative imagination and flexibility. If we fail we must never be discouraged but to take the opportunity for new ways and solutions that we may have not noticed before, being absorbed with our problems.
    I think we must also make everything with joy and even .. laugh whenever a …disaster lies in front of us. After all, it is just a part of our journey and we must have our conscience at ease, because we know we have done our duty to the utmost.

  4. Marco Tinchelli says:

    Great!! I am in a period of my life that I need to hear and read words like these.
    I have started the adventure to be an entrepreneur, the dream of my life,and I am sure that ideas I want to transfer to others, as services, can change the destiny of many companies affected by ecnomics crise.
    But It seems that any one understand.
    After the words I read I will change something in my offering and also the way to propose it.
    Cohelho’s books and “Vangelo”, especialli Giovanni (John), helped me to turn on the light on my life and this lite will not turn it off.
    Thx to all of you and Thx to Paulo for all the emotions and inspirations I had reading your books.
    Kind regards