Paulo Coelho and the fashion brand Mango have created a collection of T-shirts illustrated with sentences by the author.
More than half of the earnings from the sales of these T-shirts will be destined to the Paulo Coelho Institute in Brazil, where 450 children study and get food, love, education and the possibility to develop their artistic skills. The Institute is exclusively financed by the author’s copyrights.
“I knew it was impossible to change my country, Brazil. It was impossible to change my state and my neighbourhood, but I thought I might change my street at the end of which there is a favela,” claims Coelho.
40,000 T-shirts have been marketed in 450 shops in 68 countries with 6 different sentences by the author such as “Never give up on your dreams, follow the signs”, “The path to wisdom is not being afraid to make mistakes” and “The challenge will not wait. Life does not look back”.
The T-shirts were launched on April 22nd are already the top-selling item at all Mango shops around the world.
UPDATE: I could find an online Mango shop, but in US (please go to News tab). Probably if you browse the page you will find the one close to you.
On a side note, I decided to post it in my blog because I do believe that the medium is the message, and MNG was the first one to really be commited to my texts.
Hi I’m desperately looking for Paulo solidarity t-shirts in NYC, but can’t seem to find them in the stores. Can someone please tell me where I can get them?
Thanks!
Joanne
try to contact mango.com Love
DESA, who make clothes in Turkey for Prada, M&S, Debenhams, Mulberry, Nicole Fahri, Jaeger and Aspinalls, sacked 18 workers who joined a trade union to fight for better working conditions. The good news is that one year on these workers won their case in the Supreme Court in Turkey.
http://www.labourbehindthelabel.org/campaigns/urgent/desa/274-desa-workers-win-court-cases-help-them-get-their-jobs-back
At the weekend I dropped in my local deli, cleverly called The Deli, and had a chat with my South African friend Jessica. I mentioned to her the Paulo Coelho t-shirts from Mango. Can’t wait to get home and check this out on the net was her excited response.
http://nikabrightlightwarrior.wordpress.com/2009/04/22/mng-and-paulo-coelho/
http://www.indymedia.org/en/2009/04/923797.shtml
Thursday evening The Deli has a literary event with three local authors. Who I do not know as the poster does not say, although I believe one to be Irene Black who has two novels set in India.
Hi Keith,
I meant that we could with more like you for the serious issues here in India. I WAS NOT going along with what you feel about dearest Paulo’s project with Mango.
I trust Paulo Coelho completely. It’s his blog, his money, his project and I believe he knows what he is doing with his time and money. Like I mentioned earlier on the blog- I LOVE AND ADORE HIM for XYZ reasons and for no reasons. And I am not saying any or all of this to earn brownie points.
Dearest Paulo’s blog is not the place(or so I think) for this but with regard to what’s happening in my country as with concerns elsewhere in the world- I must say you will be horrified to know what goes on here and justice is completely missing or delayed – by that time the people involved are forgotten or dead or killed until some journo revives the story to fill spaces in newspaper columns. It’s horrifying. Coca Cola is a big name and yes, I followed that story for sometime. A film was also made loosely based on that story named Corporate. Watch it with English sub-titles if you get a CD/DVD in your country.
Just that no one here will be as decent and open and earnest and faithful as dearest Paulo to write you personally and tell you what it’s about- his beliefs, his love for the project. He shared it with us all on the blog.
For someone who has been through that kind of pain and torture and humiliation in his early years and having touched rock bottom inadvertently siding with the dark forces, there was only one way for him to go- that’s UP and towards LIGHT. And he has known life in all it’s facets so I just don’t believe that this is about things you have expressed here. If Mango is getting some kind of publicity out of this- so be it.
There is an incident in the Buddha’s story. Someone asks Him after He is Enlightened,” How do we know you have gained Enlightenment?” The Buddha says,” The Earth is my witness.”
I say that when someone is at that level as is Paulo- close to God in more ways than you think- well his eyes are a witness(have you seen Paulo’s eyes, Keith?) his work is a witness, his LOVE is a witness, his books, his whole presence- day in and day out for all of us here.You can’t fake these things.
And whether Paulo is writing about a prostitute or fashion or suicide or journeys or magic or about his past- I am FINE with all of that.
As dearest Paulo mentioned here in his blog – ALL YOU NEED IS LOVE.And he sends you his love even when you say all of that.I hope also that Fernando Morais knew just what the kind of responsibility he had on hand when Paulo gave him the keys to his truck. Gave him the freedom to use what he could. Because Truth matters to Paulo. It may not be palatable for many but heck, it sets you free.
That just about sums it all up even for me.
Best regards,
Sheela
India.
Very good comments from Pia. I agree, it is shouting a subtle message. I like his (apologies if Pia is she) idea of displaying the message in a more subtle manner. Excellent ideas on design. A lot of people will be discouraged from becoming a walking billboard.
That Pia says the t-shirts are neither organic nor fair trade needs further investigation. As Pia quite rightly says, if they are organic and fair trade another important message is communicated.
I happened to mention the t-shirts to Lucy, a lovely girl in my local library. She thought it a great idea, especially as she had been wondering from where one could obtain t-shirts with quotes from writers.
Sadly what Pia said about the service is the norm in England.
I was in a bookshop in Guildford. A lovely girl called Debbie, always has a lovely smile, always has time to chat about books. She got told off for chatting to a customer whilst arranging a book display! The conversation: If you had a display of the latest Paulo Coelho, The Winner Stands Alone, a photo could have been taken and maybe it might appear on Paulo Coelho’s blog!
Packaging! Does a t-shirt really need packaging? We already generate far too much waste. On my local market, I’ve not looked to see if they have got their pirate Coelho t-shirts yet, a t-shirt will be dropped in a bag, if you are lucky. As a gift, I can see the packaging looks cool, but for a personal purchase, absolutely no way as we are drowning in our own waste. Can the packaging easily be recycled? [seeWaste, recycling and packaging]
Pia says the t-shirts are not fair trade or organic. What is the evidence for this? Deeply disturbing if true.
Dear Paulo,
I agree with you on many points in this context and support your view on “the medium is the message”. The idea is great.
Just a few comments on the execution:
The shirts are of good quality but they are not organic or “Fair Trade”. In my opinion it would have been even better if they were, as it would have communicated another important message – caring about where our goods come from.
Comment number 2 is on a major factor of success: the staff at Mango. I don’t know how well trained they are elsewhere but here in Hong Kong only one shop sells the shirts and in the others nobody knew what I was talking about when I wanted to buy them. When I finally got to this one shop, they only had 4 different shirts and very limited sizes. Eventually I got 2 shirts but without the packaging. The staff wasn’t even instructed to ask if I want the packaging too.
I know this is out of your control, I just mention this because I believe that execution is as important as the idea itself and it is Mango’s responsibility to make sure that the message is also delivered well.
And then there is one more thing that bothers me a little about the shirts: the design. Your messages are so meaningful that in my opinion they would have deserved a more thoughtful design. I felt quite uncomfortable actually after wearing one shirt for a day in Hong Kong. I truly believe in what it says (“The path to wisdom is not being afraid to make mistakes”) and it is exactly what I stand for but wearing the shirt made me feel like I am screaming it out to everyone and force them to read it.
I imagine that it would be much nicer if it wasn’t so “loud”. Just a thought, but if you have the sentence written smaller but in an unusual position, e.g. running from the sleeve to the hip on the side or twisted around the shirt somehow with a nice movement, or handwritten … it would be more comfortable to wear and more interesting to see people discovering it step by step.
Just my thoughts though… I just think a lot about these things because it is my job. ;)
Still, or better said of course, I am very interested in your opinion on these points. – How do you feel about the shirts now?
Lots of kudos* from Hong Kong
Pia
+ regards&>thumbsup< from my 2nd half T. :)
hi keith!
i absolutely get your point regarding the design of the shirt. in my opinion, however, statement tees are usually designed with really loud texts to let the whole world read and learn the statement that you’re wearing. as you said, the shirt that you bought is exactly what you stand for. and i don’t think just because the fonts are huge, doesn’t mean you’re forcing everyone you walk by read it. of course they’ll “accidentally” read it, but that’s what you believe in and i’m sure they’ll respect that. it’s almost no different wearing a shirt with a joke written on it. some people may find it funny, for some it’s corny. but they’re opinions wouldn’t matter coz you’re wearing it because you feel like wearing it, right?
statement tees are made for people who want to make a stand for their beliefs. you shouldn’t care about what others might think.:)
Hi Sheela
Thanks for your kind words.
I have previously linked with the Coca-Cola campaign in India.
Keith
Hi Thelma!
Where is there a Mango shop in Cyprus? Is there one in Protaras?
I only know Protaras and Paralimni.
Keith
Dear Paulo Coelho, what is the meaning of ULTREYA, you write above ?
Regarding the t-shirts for me it is simple. Paulo and Christina have decided to do it and raise money for ‘their’ children, so I agree with their decision. I know Paulo is a very clever man and whatever he does is after serious consideration and of course, it is much easier to ‘get’ money from people’s pockets when they get something… and feel nice about it and show our love to Paulo too.
There is a project with t-shirts from Europa Donna, to raise money for Breast Cancer, but to remind women to take care too.
So I am sure the message of Love and Hope that Paulo sends will reach more people and with a pleasant and immediate way.!
LOVE,
Thelma.
Dear Keith,
We need more people like you here in India. Truly.
Love,
Sheela
I have found something I wrote on this blog a while ago.
At this time, I was not aware of your book “The winner stands alone.”
Yesterday, I stumbled upon a site called “Centre de luxe et de la Creation”
It is another part of culture that has not been explored in that discussion.
Personally, I believe it is in need of reforms – in a big way -
It is giving the wrong perception about how a woman should look for a start – anorexic -
It projects the image that you should be looking 14 ever after – What sort of image are we giving to the young girls and the older women?
Who wears these clothes anyway? Once again the “elite”.
“Le Samu du Social” that J.Carlis talks about seems to me a little warped.
It is all very nice to be coming down and offering the proletarian masses the luxury goods but it still costs quite a lot.
With the pension I am getting, I have to starve for a few days in order to afford my favourite perfume.
I reckon that is wrong. I have worked all my life and should be able to enjoy the fruit of it.
Besides, I believe you cannot have it both ways.
- If you go from France to Italy, for example, you can purchase counterfeit handbags, glasses, purses, t-shirts, etc but then they are waiting for you at the border with a big hefty fine.
What do you expect? We are bombarded with publicity ,about all these luxury goods and we want a share of it too- you keep telling us it is a must and we believe it, buy, buy, buy is the motto of the day.We all want the same thing in life you know, we are no different to anybody else.
Another thing that really, really annoy me is that in the “new” so called country, if you are passed “24 years old” you are out of the game.
I just love it in Europe where women and men are valued regardless of your age.
It is always a struggle trying to find something for the 45/50 and in mine – the over 60’s…virtually impossible- unless you look for the 18th century rejects…..
I don’t want that.
I am 62, I look young for my age and want to wear sensible, elegant, appropriate clothes. – not looking like
“mutton dressed as lamb” -
Another thing.
Have you thought about having “normal” people on the “catwalk”?
I mean the ones with a “real body” – the one that changes with the years -
Most perfumes are French. I want to know the reasons why I can buy it cheaper abroad than in France. Does not make any sense to me.
Anyway, enough of my rambling , I have compiled a list of things that I would like for Xmas and sincerely hope that you will consider implementing a novel approach within the fashion industry.
Thank you and remember that the best things in life are free and do something big for us the poor pauper.
I love you.
Yours in fashion
What I always wanted for Xmas
Louis Vuitton – I have never owned any.
Jean-Paul Gaultier – Big tick for you. You have seen the light.
I like the name too.
Prada – I can be “your little “Devil”
Perla – I can do with some new ones
Chanel – The new No5 Eau de (I’m not in perfume)- gives me a headache- appeals to me I like the creams as well (not make-up – you know the heavy thing. Natural is best for me. I like my skin to breathe. plus all the accessories .
Hermes – My favorite perfumes are Eau d’Orange Verte.
I have been peeling onions for a long time. I like to be more in line with E. Hemingway now – he was peeling oranges for ages – suits me too.
“Jardin sur le Nil” is good too. Haven’t tried the latest one “Monsoon” “a funny sound” according to “Albert E.”
Any other accessories will be welcomed too.
Christian Dior – Love you Karl – whatever you can do is good enough for me – “Escale a Portofino” “J’adore”
Ralph Lauren – I have a Polo cap – need a few extras.
Bulgari – That blag handbag looks so much like me.
Country Road – Take me home
Sensai – I am very sensitive to your products
Sisley – I seize the occasion any time.
Oroton – P we are talking about my twin sister here. don’t forget her either.
and to all the others that I have not listed please come forward.
Fred – I have the bracelet – same one as “Simply Red” – still unable to contact him , same with Bill Gates – perhaps I have to crush the gates – Michael Moore, please intervene here.
Richard is unavailable either – always in the right place though – in Dubai – with Kylie.
I sent an e-mail to Steve Jobs and Steve Wozniak (love you guys) I badly need that “My Space” thing.
That’s it. Enjoy the day. Love and peace to all.
P.S. Please feel free to download the list and just change it according to your tastes.
‘Everything which is done in the present, affects the future by consequence, and the past by redemption.’ — Paulo Coelho
I am very pleased to see that the discussion has moved on from gee whiz, isn’t it great, I can go out and get a trendy t-shirt with a quote from Paulo Coelho emblazoned across the front to more serious issues.
We consume too much. If we all consumed at the level of North Americans, we would need several planets to sustain our lifestyle. We buy stuff, the latest must have, take it home where it becomes clutter, six months later it becomes junk, then we throw it out and it becomes trash.
http://www.storyofstuff.com/
Two summers ago when my lovely friend Iva visited from the Czech Republic, she de-cluttered the house. Many of my books went out, when did you last read this, to be subsequently rescued by me. Even more ruthless was she with my clothes, when did you last wear this? Many clothes had not been worn for years, no longer even fitted, some had never been worn! What was no longer wanted or required went to charity shops or for recycling.
I am pleased Paulo has checked out Mango and has assured us as best he can that the t-shirts are organic and as far as he has been able to ascertain, the t-shirts are not sourced from a sweatshop.
The t-shirts are produced in Turkey. Human Rights are non-existent in Turkey, therefore I think a big question mark would have to be placed on the factory pending an independent audit. I’d like to hear from anyone working there.
Prada has recently been attacked for conditions at two of its Turkish suppliers. Workers have been fired for protesting at working conditions.
http://www.labourbehindthelabel.org/campaigns/urgent/desa/271-pradaection
http://www.labourbehindthelabel.org/campaigns/urgent/desa/campaigns/urgent/desa
In Turkey it is not only garment suppliers. Mark Thomas in his excellent book Belching Out the Devil has exposed conditions and treatment of workers at a Coke bottling plant.
Writer Orhan Pamuk was forced to flee Turkey when he spoke out on human rights.
Organic cotton is good for the planet, good for ourselves.
Natural cotton does not have to be any colour so long as it is off-white. Cotton grows in varying hues from purple to brown. Cross-breeding programmes have selected cotton of red, blue, green. This eliminates the need for dyes. Maybe something Mango should actively pursue.
Number one seller within two days! That is amazing and is the measure of the value of the free publicity Mango is getting, and a measure of the clout we have with Mango. Maybe they could say thank you by donating all the profits from the Paulo Coelho Collection to the Instituto Paulo Coelho.
Paulo Coelho readers are hopefully by their very nature people of discernment and good taste. Please, when you set foot in a Mango store, raise these issues. The more people that do, the more notice is taken. If we can lift a product from nowhere to best seller in two days then we have huge commercial clout. The main reason retail chains get away with sweatshop labour, fail to use organic cotton, is because we their customers do not raise these issues.
If the t-shirts get more people thinking, more people reading Paulo Coelho, that is good news. Just getting people to think these days is an achievement in itself. And of course sale of the t-shirts is raising money for a worthy cause.
Some of these issues are raised by Paulo in The Winner Stands Alone. The definitive book on these issues of globalisation is No Logo by Naomi Klein.
The fashion industry is an exploitative industry, from the workers in the sweatshops who make the clothes and accessories, to the heroin addicted models who parade the clothes, to the public who are manipulated into buying the clothes.
We should always ask the questions that are being asked (not criticism as some misunderstand). To do anything less, is not to do justice to our fellow human beings, to not do justice to the planet we inhabit.
What the launch of the t-shirts has shown and the discussion that has followed is that there are no quick fixes, no easy answers, nothing is ever black and white, if we wish to implement change we have to engage with the real world, we have to take risks and learn from our mistakes.
I have attempted to summarise the issues raised in an article for Indymedia UK [see Paulo Coelho t-shirts from Mango]
The very fact these issues are being raised and discussed is raising awareness: awareness of organic cotton, awareness of fair trade, awareness of the Paulo Coelho Institute. As will wearing the t-shirts raise awareness, and raise money for the Paulo Coelho Institute.
Keith
Here is what I wrote a while ago on this blog.
This is not about boasting – just an experience -
The experience is like the one you describe in the Third Cardinal Virtue : Love for Science -”Scientists concluded that the zones affected by the sentiment are far smaller than they had imagined and are the same as those activated by stimuli of euphoria as those taking cocaine.”
You have made a Plan, agreeing that Plan B does not work any longer, you opt for Plan B. It looks very nice on paper, however does not work like that. Easier said than done.
You are in a euphoric state. You know you are not on drugs.It feels like it though.
You have observed and witnessed those symptoms at close range before.
You know you are out of your depths. You know that you have reached a dangerous point- perhaps one of no return -
You know you are thrown out of your comfort zone. You know you are stripped-naked.
You feel stoned – out of your mind – barely able to function, walk.
You then realise that you have been able to work out what it is all about intellectually but have not gone through the experience.
You feel like an idiot, a fool, insignificant, a moron – You know nothing -
You blame everybody – you go through the “Wy-O-Mi(ng)’s business.
You cry a lot – Your soul is craving for love and attention – the whole world is against you or with you – depending on the mood -
You go for the conspiracy theory, the type like “You poisoned my water’. You refuse to answer the phone.
You are unable to sleep for months. Adrenaline is pumping and your energy level is at his highest – it is like you are suffering from jet-lag after a very long flight on a plane.
You know that things will never be the same.
You rant and you scream, you hiss like a snake and spit your venom.
You know that what you are feeling does not make any sense, it is so out of bound, so illogical, magnified 10,000 times.
You are thrown out of balance, try to make sense of it all, constantly asking “What is this all about?”
You don’t want to go out and meet people.
You sift through your pain and slowly disentangle your past. You know you have to rid of your shady past, even so, you resist it.
Suddenly you find yourself under a strict military regime. It is torture.
You are following orders. Because you are so thick, you retaliate and find yourself even more in trouble. You are now doing time in the cell. You get such a pounding. You cannot believe this is happening to you.
By then you start getting glimpses of what “reality” is all about.
You watch the person opposite you, shake your head in disbelief.
You are like a puppy dog in training.
You are scared.
You are constantly being branded “mad’ and “out of your mind”.
You still don’t know where this is going to lead you.
You have reprieves.
After a few months, you start to pay more attention to the small things- like taking a shower in silence listening to the water,
the rythm of the clock next to your beside-table, the early wake-up call from the birds in your garden, eating slowly -
You know then, that no matter what, you are going to benefit from that experience.
Self-discipline has never been your “forte” – following instructions not part of you vocabulary either -
You need a pinch of humour to continue on that path.
You know you are odd.
You are starving yourself of “human contact”.
You find yourself kissing the “Dry Cleaner Lady” for no reason – or so you thought – When she tells you she is from “Lebanon” you make the connection straight away – she certainly knows a thing or two about war -
You play “Solitaire” on your computer. It finally sinks in – You realise the benefit of knowing “how to play games” -
You have been running a bit of a handicap in that department.
You have an issue with fruit-juice.
You have a tic-tac, thinking about tactics.
What drives you?
People from all walk of life saying “Courage” – sometimes you even go to the extra-length – thinking someone in high places might even wants you to get there -
Following signs, notwithstanding sheer determination and stubborness as well.
What soothes you?
Listening to music and dancing.
Looking at the sky and the clouds, leaning on a tree, getting in touch with nature, talking to yourself.
What you have learned so far?
Your physical being is of most importance. You can improve your health by doing simple things as :
Ensuring that you eat your five vegies and fruit a day, drink plenty of water, follow the Mediterranean diet. Take your vitamins supplement of Omaga 3 (as recommended by Dr Servan Schreiber) multi-vitamins and Gingko Biloba.
Walking and good sleeping patterns.
Learning to breathe is primordial too.
You don’t have to justify anything to anybody.
You have been given a second chance and you don’t want to loose it.
You realise that if you have a good relationship with yourself then good relationships ensue with others and you can focus onto your creativity with ease.
The feeling of achieving genuine happiness to get to know me is to my mind “Priceless” and you can have glimpses of it.
It is not easy and it is ongoing.
So before you go to sleep you make sure that you consult with Mr Sandman and ask him “to give you a dream” and wish the very best to everybody on their quest for searching the light.
Cher Paulo,
Le tee-shirt Solidarity – Solidarnosc – Solidarite – Solidaridad –
hum. Merci pour cette reponse.
J’ai besoin de re-ajuster mes lentilles.
J’ai les epaules larges, heureusement pour moi.
La citation du tee-shirt est tres revelatrice.
J’apprends a marcher, la route est longue. :)
====================================================================
Je pense aux enfants qui sont victimes de guerre avec tous les problemes psychologiques – depression, maladie mentale -
Je declare toujours mon interet sur ce sujet.
Je veux faire quelque chose pour mettre plus de lumiere sur ce fleau qui afflige de plus en plus d’enfants- ces innocents – sur notre planete.
I had what people might call a “bi-polar experience” and I wrote about it onto this blog a while ago.
I was aware of the symptoms because of the experiences I had with a relative of mine.
Whilst that person was going through it, I was convinced that what was happening was not a sign of madness – that there was fear – sure – madness – no -
I remember that person telling me that they were able to see into people’s souls and I knew that what was being said was the truth.
I believe the problem of mental illness must be discussed in the open. I feel very strongly about that.
It is not something that popped out whilst I was on this blog. I have always wanted to do something about it after the events that occurred in my life.
I believe this problem must be addressed by the governments to give children the right tools on how to deal with these problems that will occur to each one of them in their lives.
Paulo, you said in your reply to Savita that “I’m very proud of the project, not only because the money goes to Paulo Coelho’s Institute, but also because we need more and more platforms to discuss important issues – a t-shirt is one of many -(like this blog also).
Paulo,my question to you is : Are you willing to discuss the subject of “mental illness’ in the open?
Thank you for taking the time to read this.
Love always,
Marie-Christine
In Oxford Street on saturday,about 5/6 left,it works well I guess and I wish it will continue to.
Querido Paulho; (leer hasta el final por favor)
Hace poco se hablaba aquí de signos, de las señales que han de guiarnos, a este respecto debo decir;
Primero.- El día del lanzamiento fue mi cumpleaños 22/04.
Segundo.- Este mensaje impreso en una camiseta me impacto tremendamente cuando estaba deprimido y me revelo lo que vendría después “para que la luz brille intensamente primero debe haber oscuridad”.
Por ultimo quiero expresarle mi agradecimiento por poner estas fases suyas en las camisetas ( sobre todo la de la foto que es especialmente reveladora para mi “El camino hacia la sabiduría es no tener miedo”.
A mi me parece muy bien la campaña ya que el mensaje esta en la calle….¿pero no debería estar traducido?…no creo que se deba temer que si se traduce no guste…pues en especial cuando mas gusta su mensaje señor Coelho es cuando se comprende…es inevitable que ha todas las personas nos guste…pues parece ser que estamos hechos de eso.
Por otra parte a mi no me parece que debamos darle demasiadas vueltas a en que condiciones están hechas las camisetas y por quien ya que el gesto que para mi ha hecho Paulho es mas grande que eso…ha cambiado mensajes como del de “zorra sexy” y frivolidades así por frases de sabiduría y esperanza.
Según yo lo veo, es así; Las camisetas se producirán igualmente con esos u otros mensajes por personas cualificadas o niños o en materiales ecológicos o no, por este motivo lo importante es el mensaje que llegue y además desplazando mensajes frívolos superficiales y dañinos para quienes los lleva… que acaban identificándose con ese mensaje….y además lo esparcen entre el resto.
Mejor que la gente quiera superar miedos y perseguir su felicidad o desee encontrar una vida basada en el amor… que para mi personalmente es Cristo (sin menospreciar el lugar donde otros encuentren el amor), que quieran ser una “zorra sexy” o un “sex machine” o mil cosas peores que se ven.
Por eso Gracias Señor Coelho, por este gesto de amor y esperanza que usted ha dirigido a la humanidad, un fuerte abrazo desde mi tierra Murciana.
*********************************************************************
Dear Paulhan (read to the end please)
Recently there was talk here of signs, signals to be guided in this regard I must say;
.- The first day of the launch was my birthday 22/04.
Second .- This message printed on a shirt impacts me tremendously when I was depressed and revealed what came after “so that the light must first glow darkness.”
Finally I want to thank you for putting these words into theirs shirts (especially the photo that is especially revealing to me “The path to wisdom is not to be afraid.”
I very much like the campaign because the message is in the street …. But should not be translated … I do not think that should be feared that if results do not like it … especially when your message more like Mr Coelho is when we understand … it is inevitable that all people … we like it because it seems that we are made of that.
On the other hand I do not think that we should give too many laps in a position that the shirts are made and by whom, as the gesture that I made Paulhan is bigger than that … and the message has changed from “sexy bitch” Frivolity and thus sentences of wisdom and hope.
According to what I see, so, T-shirts were also produced with messages such other qualified persons or children, or organic materials or not, that is why it is important that the message arrives, and moving messages frivolous and superficial damage to those leads … just identify with that message …. and it spread among the rest.
Better than people want to overcome fears and pursue their happiness, or want to find a life based on love … for me personally is that Christ (not underestimate where others find the love) that they want to be a “sexy bitch” or a “sex machine” or a thousand things that are worse.
Thank you Mr Coelho Therefore, for this gesture of love and hope that you have addressed to mankind, a big hug from my land of Murcia.
If someone is still in doubt where to order the Tshirts, here is a link to the Mango site where you can choose your country.
http://www.mangoshop.com/preHome.faces
The Tshirt with my favourite sentence seems to be sold out already (the one with “follow the signs”). But no wonder :) the shirts are great because they can make people think. And maybe a single Tshirt, seen by someone who just needs a single hint in life on his way, can make a difference.
Dear Paul,
I thought rather the same thing that Paulo expresses. When I first read your idea about people pledging a certain amount for each kilometer you walk, I thought “What a great idea!” But then I also thought, what would this do to Paul’s journey? It might turn it in to something not so personal, not quite so meaningful in the same way to you. I so admire your making this Pilgrimage and, honestly, I feel almost guilty for sharing it here with you in a public space. I just worry that the pressure you might feel to keep us all informed might take away from your personal experience of the quest. It just seemed that adding the further pressure of monetary pledges to that might make it even more difficult for you to reap what is really important from it, which is your own personal spiritual growth. I still think your idea is highly admirable, but I just want you to enjoy your journey without any undue burden or stress from the outside.
With you in spirit!
Savita
what percentage of the $ that is given to the Institute goes directly to the children…? the horrific percentages at Unicef has alerted me to always ask this question.
You are right (read my answer to Savita). UNICEF is a good example of a bad example. I receive 30% of the sales (the rest going to retailers, distribution, manufacturing, etc), and it goes do Instituto Paulo Coelho.
Dearest Paulo,
I am thrilled o see that you have taken time out to respond to some readers’ opinions but does that mean only strong criticisms get a response from you?
I have yet to check if there’s a Mango store in Hyderabad-we have so many stores here and well-known brands. But I can tell this friend(yes the globe-trotting one who was in Brazil last month on business. Well, he called this morning from the US and related how he had taken part in a bike race from Houston to Austin to raise funds for multiple sclerosis on April 18 and 19th.Told me the weather was bad on 18th(it rained) but despite strong winds on 19th he made it to the finish line.He did mention that he would like to do more for good causes as these despite his busy schedule.It just occurred to me that he may want to support our project.
Was telling him about my 16 yr old nieces who have taken to your books! In fact they gifted me with “The Winner Stands Alone” yesterday for my birthday which was on 7th. So this friend said that he really liked The Alchemist I had gifted him years ago and said:”All youngsters should read the Alchemist.”Am going to text him now to check out your blog/site and give him the link to Mango store.
And my SoulMate who I really did meet again for the second time(it was a total surprise) said that The Alchemist is the best among the ones he has read. Said- it started with that.Incidentally he has done very well for himself in life and I was telling him that-one of us got their life right!He said all that you wrote in there made a lot of sense and was true! Fancy that!Coming from someone who has been rather measured in his speech- to my utter chagrin at times. But 24th was a real treat!I must thank YOU because having shared my pain on the blog(without intending to)I felt that in your own way YOU prayed for me.
Lotsa love,
Sheela
I wa s
I liked this idea.
İt is very useful to express yourself by your style.
Viva Paulo Coelho!
Loves ;-)
Keith¨s and other comments are worth replying to several times… but my question to help raise money for your cause through my to Santiago is ñot…? Love, Paul
(walking the less trodden path the next 3 days to Leon)
dear Paul, concentrate in the road and in helping yourself. This is the basic goal of your journey. Later on you can help us to enhance some projects, but now you should do the pilgrimage for the sake of the pilgrimage.
ULTREYA
Paulo
Dear Paulo,
It is a good idea.
Just proves that “Out of little things big things grow”.
Raising funds for a children worldwide cause might come next perhaps?
This time with the “Warrior of the Light’s Logo”?
I have always admired the Logo on this blog.
I think it looks pretty sleek.
As a citizen of the world, I believe, someone in your position, can do much to alleviate children poverty, disabilities, illness, victims of rape, victims of wars, slavery, etc.
As long as the funds are well managed, I personally don’t see any problems – all the contrary, I see it as a big incentive for the planet to raise its consciousness -
Wearing a t-shirt – if it is for a good cause and something I believe in it – I am all all for it and will proudly “parade” in it.
It is not too expansive and we all can do with a new tee-shirt.
I see a huge gain in this venture. It is not done to fill your pockets. It is for the wide community at large.
It is a recognition from all of us that the world has to change its way and it is being voiced in a peaceful manner.
I see the tee-shirts being printed in black or white – for a perfect balance –
The same thing can be done with your e-cards.
Keeping the Logo with all your quotes and printed in different languages in the handwriting like type that looks so elegant and add a personal touch.
You might want to have some of these done as part of the Unicef program and some done by individuals.
It is a huge task ahead however with participation of others , I am sure this can be completed .I am more than happy to join in that discussion and help.
I believe this has a huge potential and all I can say is “Go for it, Paulo, GO FOR IT.”
Love and beijos,
Marie-Christine
Paulo
You seem to always find creative ways of spread your messages of good will,love and understanding.
This one makes so much sense, a positive trickle down effect that keeps on giving.
What better way to create wealth for one, while affecting the community and spreading the seed of reflection, everyone can be a participant in it .
It is a brilliant idea, I am proud of you as a citizen of this world.
L
Milou
Dear Paulo,
After reading your thoughtful note, I first want to thank you for taking the time to respond personally. It illustrates how much you do care about this blog and the opinions expressed here. A person with responsibilities and a schedule such as yours could easily assume it not worth their while to respond to a few dissenting remarks from readers. I really thank you for showing such respect.
I would also like to offer an apology for my remarks in that, after rereading them, and after considering your response, I have come to the conclusion that perhaps I was a little too critical and not nearly sensitive enough to the dreams of another – your dream of creating these shirts to help the children of the Paulo Coelho Institute, a project which I am sure took you and others a great deal of time and effort to put together. Sometimes, I’m afraid, we (I should say “I”) get so caught up in pursuing what I believe to be the right course of action – in this case, criticizing present day trends in the global marketplace – that I forget that real people are involved and that their own feelings and dreams too are involved in the scenario. I feel very strongly about marketing and advertising as well as the growing consumerization of just about everything in sight (including many things literally robbed from indigenous cultures worldwide and sold for profit in the global marketplace), and in expressing these strong opinions, I feel that I may have been very insensitive to your dream, as well as to your feelings. Of course, you would naturally have strong feelings about this project as you have worked so hard to make it a reality.
It is never a good thing when we get so caught up in our ideas of right and wrong that we forget to be compassionate toward and support of others who are, in essence, greatly deserving of our respect. As I said in my previous statement, I trust you implicitly, and I also happen to regard you as a highly intelligent, wise and thoughtful man. I am sure that you put a great deal of time into thoroughly investigating all aspects and considering all angles of this project before the plan met with your final approval. So, as I say that I trust you, by extension, I trust that the T-shirts, on the whole, are a very good thing and will create much benefit in the world, on many levels.
I hope you will forgive me for being perhaps a bit too harsh and judgmental, as well as rather insensitive. I do wish you the very best with this project, and I hope that it is, in every way, an enormous success. As I say, I probably will not buy one of the T-shirts myself, as I tend not to wear anything with printed material on it – I would prefer to simply donate the whole of the money directly to the Paulo Coelho Institute – but who knows…with time, I might even soften a bit. (So long as you promise not to start selling mouse pads with your face on them.)
Thank you, Paulo, for taking the time hear me. This blog is a genuine gift to the world and a great boon in my own life.
Sincerely,
And With Much Love!
Savita
Dear Savita, I believe that you and Keith started a very important discussion here. During all these years I saw so many times dreams being manipulated, charity dinners where the bulk go to the organizers of the event, NGOs that are not accountable and play with the sense of guilty that the rich has towards the poor. Some times I also get caught into traps (this year, for example, I supported one of these malefic charity dinners, just to realize at the end that it was about everything that I hate). Therefore, to raise the red flag is very important. At the same time, to be too defensive may keep you away from risks, but also away from life and its challenges. As one of the T-shirts say, to live is not to be affraid of making mistakes. In the case of MNG my team did a deep review on their objetives, and they are realiable partners. Thank you for participating in this blog. Love, Paulo
So very interesting to read all this, and nice to see a reaction from you paulo, I think it is wonderful to see your texts on t-shirts, as they carry very important messages, and I can understand that the main thing is these messages get out there, I personally know that they are so true in my life and think they must be for others too, I believe though to understand them it takes a certain experience in life you have to go through to fully get the meaning. I say this as for a few years I know I wouldn’t have understood. I also think it is wonderful that you offer people to communicate through your blog. :-)
and p.s…
as i discovered whilst supporting a not for profit scheme in Ghana with young women…
money does not grow on trees there
and with this credit crunch et al, i was not thinking straight when i decided to invest without expecting returns for myself…
so… give mango a break – money doesnt grow on trees..
people’s good work deserves to be honoured… even if the end result is also in part a charitable partnership.
;o)
Found the website.. and love the design/colour choices and styles.
a great price also – considering that all profits will go to the charity.
;o)
Paulo,how to buy t-shirts on line? Can I find in Brazil? Love,Meire.
Bem que eu gostaria, mas na verdade é a coleção de verão na Europa, e só estará à venda no Brasil em setembro. Abraços, Paulo
Thanks Paulo for your kind words on book reviews. The latest is of The Winner Stands Alone, which I hope to update early next week.
http://www.heureka.clara.net/books/the-winner-stands-alone.htm
I hope Dasha et al are ok with my using their pictures.
I also hope to have a review on Brida out next week. I read Brida last year but never got around to publishing the review.
A copy of Brida was sent last year to my lovely Russian friend Alissa as a birthday present. Sadly it was never received, it was either lost or stolen in the post.
Keith
A very thoughtful piece by Savita Vega. I have similar misgivings myself. Same too to Claire McLaughlin.
Good news though that they are selling so well and yes they look stylish. But ….
I would hope that Mango donate all that they raise, less costs. They could even contribute their costs as a charitable donation (after all they would get tax relief).
I wonder how long it will be before pirate copies hit the streets?
Keith
In the case of pirate copies, the message will prevail, Keith. Warm regards, Paulo
Yeah! I love this idea. T-shirts with good writing on them, imagine that! It sure beats some of these negative things people are wearing plastered on their chests. Señor Coelho, I wish you great luck with this project. I will try to buy them as gifts and let other people know about them.
This time with the “”Warrior of the Light” Logo?
It is a good idea.
Just proves that “Out of little things, big things grow”.
Raising funds for a children’ worldwide cause might come next, perhaps?
Love
Will look for Mango this afternoon in London!
What a beautiful idea! I live in London so I hope I can get them here!
Peace, Mary
I think this is a brilliant idea! I am looking forward to having it here in South Africa and I am sure it will sell out quickly. Paulo Coelho – everything you touch turns to gold, I believe you have that touch of ALchemy. Please come to South Africa you need to visit our country.
Love & light
Vimtha Rajbansi
wheeeeeee- thankyou Alex for the UK info!!!
now the next problem – which of the magnificent quotations to select ;o) LOL xxx
Dear Paulo,
I want to support this wonderful project… shame I didn’t before I stated on the road… How about asking those readers who are able to sponsor your cause with an amount according to the number of kilometers I walk to Santiago? I would also like to avail myself of some T-Shirts, so where will they be available in my part of the world? I could have worn one “on the road”…
Love, breeds Love, Paul
I live in Aruba & haven’t heard about the T-Shirts until now. I will go tomorrow and see if the MNG here has them. Your books & words have always been an inspiration, they’ve opened up my mind to dream more…. keep the beautiful books coming…
it seems Mango has only womens Clothes..Does that mean no T-shirts for men with Your Quotes??
Thank You David
I was also surprised, David. I wish I could wear one but no – only for women.
I’ve always been a fan of Paoulo’s books & messages..
I’m suddenly confused & somewhat disappointed in this turn of events with the Mango deal.
Yes it’s a worthwhile cause, but the alliance with a brand..? said brand is also making a huge profit from sales.. why aren’t ALL profits going to cause?? I feel Coelho has misunderstood his market..
On all the updates I’ve recieved this week, the biggest headline is not the charity, not Coelho, but Mango!
Sold out, or souled out, methinks..
Catherine, The link for the uk online store is
http://www.mangoshop.com/shop.faces?state=she_001_006_IN
Hopefully readers from other countries can also navigate their online stores from http://www.mangoshop.com
Paulo, I think it is wonderful what you are doing to raise money and awareness for this institute as it will make the world of difference to the people who are going to benefit from it. The people from the institute must be so excited about this project, I hope the t-shirts are a huge success, which I am sure they will be as they are already selling out fast here in the UK.
I adore the designs and styles, but even more important is the message which lies behind the t-shirt, bringing social issues to the spotlight. This also happens within your books. It is not always what is said but the hidden magic behind the words that teaches about problems in society and social causes in such a mystical way.
For example, in The Winner Stands Alone and the lesson about Blood Diamonds, you talk about such a serious problem in the world and also blend it so gently into the story that raises awareness in the simplest of ways.
Love
Alex
Muito boa a idéia, e melhor ainda a causa. Merecia até o nome Paulo Coelho debaixo da frase, mesmo que discreto. Nota 1000!!!
Thanks Paulo I will look into it and suport your cause – and I am both flattered and honoured by your personal response
Love Anthony
Parabéns!!
MARG,
CA
Hi Paulo
I was being tongue in cheek on is it the same Paulo Coelho?
Pleased to hear I do not have to wear the message, I prefer to spread by word of mouth. Though that was a rhetorical question.
I agree with you, the medium is the message, and if it gets people thinking and raises money for the kids that is great.
My main concern was were the t-shirts organic and fair trade?
But it is great, that since the launch of the t-shirts a few days ago it is already a Mango number one best seller.
Dear Keith, as far as I know, it is organic. I cannot swear to you, but MNG is very concerned about the quality of their products. That’s why we decided to join forces. You can imagine how many propositions during all these years we had (as for T-shirts), and we never endorsed any of them. Today these companies are accountable for everything, and they are very concerned. You remember what Nike faced (better saying, deserved) a few years ago, when a TV program tracked down the assembly line of their products to child labor. As far I could see, the T-shirts are made in Turkey, where there is no child labor (the only Turkish slave labor I know is my webmaster, Suphi, who works non-stop to keep this blog online. But it is his choice). BTW, I already tried to contact you by email to thank for your posts, and it never worked. You used this totally outdated @mcaffe.com. Now I can see your email here, but it is better to have this public conversation, as we are discussing relevant issues. Love Paulo
Those are in Estonia, too!! :)
I bought 2 yesterday, and tomorrow I will buy one for a friend of mine. :)
Savita: at one point I agree with You, that Yes, it’s ‘consuming more’. But at the same time: most of the people that don’t know or haven’t read Paulos works would buy the T-shirt anyway. Although Yes, I do understand where You are steering in Your thoughts.
A year ago, I stopped to buy out of impulse. I stopped to buy because “it was cheap”. I stopped to buy when I wanted to. I am talking about clothes here. I actually browsed my whole closet like You did, and gave away like half of it, to a childrens shelter that is just over my street from my house. They always need clothes.
This time, yes. I went impulsive again. But on a different thought. I wanted to get at least one of those shirts. It does not make me a better person when I wear it, but at the same time I will not start to consume more, because of this one buying.
I agree, that probably, a lot of people, who love Paulo, WILL buy these. But since half of it will go to this project, I will be willing to do this. I get a shirt and I also possibly get to “donate” some money by doing it. Two in one, as they say in marketing. Yes, if a lot of people do it, it will mean more consuming.
Maybe I’m very stupid but I believe that when I walk around the street and my friend comes up to me, looks at the T-shirt and reads the message, that possibly we will engage into a conversation from first where it comes from, and what does it represent to me, as an individual (this text that has been printed there). And this conversation will be able to make people think about these things. It may not change their lives, but it may make them think about it.
I agree, what You said about under consuming and the idea of this shirt, wearing it does not make You better. I agree with that.
But sometimes You just buy a new shirt, anyway. :D
Oh well.
Love,
Liina L.
can you get theses shirts in the Uk??
Yes, for sure. My agent was in UK for the Book Fair, and the collection was in the window of Mango. Love, Paulo
To bad it seems impossible to buy that black t-shirt online -
only the others….???
“to wear one’s emotions on one’s sleeve”
… so, indeed… a great platform!!
hoping i make it to a mango shop before the sell out ;O)
so an online sales link WOULD be great.
I would be proud to own one
and to be able to support your institute for your local neighbourhood kids too
and … as we say in the UK… to wear on the sleeve what is believed in the heart.
;o)
Me parece una muy buena idea, es fantastico por donde la mires! Primero y principal porque el dinero va a ir destinado a una causa muy noble. Aparte los mensajes que tienen las T-shirts son especiales y capaces de mejorar el dia de cualquier persona con solo leerlos! Asi q asi no compren los libros igual la gente puede ver estas ‘quotes’ ambulantes y el mensaje va a llegar a mas gente. Y aparte son bellisimas y super modernas.
Te felicito Paulo, una vez mas me sorprendes! :)
Me parece una muy buena idea, es fantastico por donde la mires! Primero y principal porque el dinero va a ir destinado a una causa muy noble. Aparte los mensajes que tienen las T-shirts son especiales y capaces de mejorar el dia de cualquier persona con solo leerlos! Asi q asi no compren los libros igual la gente puede ver estas ‘quotes’ ambulantes y el mensaje va a llegar a mas gente. Y aparte son bellisimas y super modernas.
Te felicito Paulo, una vez mas me sorprendes! :) (added by Mobile using Mippin)
Is the Paulo Coelho who has launched a range of clothes in partnership with a fashion chain, the same Paulo Coelho who wrote The Winner Stands Alone, a savage indictment of the fashion industry?
I am no follower of fashion, though I have no problem with people being stylishly dressed, following their own free will. What I hate is people being manipulated by the fashionistas. The t-shirt looks good.
I have though some questions. The cause is good, to raise money for Instituto Paulo Coelho, of that I have no doubt. Of what are the t-shirts made? Is it organic cotton? Industrial cotton is one of the most environmentally damaging crops that Man grows. Organic cotton is much pleasanter to wear. Organic cotton is biodegradable and can easily be recycled. Are the t-shirts fair trade? It would be the ultimatum irony if a critic of fashion, links with a fashion chain to raise money to help street kids and the clothes come out of a a sweatshop employing child labour.
Who will wear these t-shirts? Will it be fans of Paulo Coelho, readers of his blog or a wider public?
Do I now chat to people wearing Paulo Coelho t-shirts?
My intro to Paulo Coelho was meeting a very attractive girl sat reading The Zahir outside a pub by the river in Guildford. We got chatting as I was curious as what had her so engrossed. The tables were turned a few weeks later when I was in Brighton sat outside Iydea, one of my favourite eating places, and my reading matter became a topic of conversation. [see Synchronicity and Paulo Coelho]
The High Street in Guildford has a lot of trendy fashion shops, but I cannot recall ever seeing a Mango, though I must admit, I only frequent the bookshops and Ben’s Records, so I probably would not have noticed even if there was one.
Is a t-shirt bearing meaningful words from a critic of the fashion industry the ultimate chic?
Synchronicity: I wrote these thoughts last night. In the post this morning came news from Labour Behind the Label of their Clean Clothes Campaign and their report Cashing In. Labour Behind the Label works to improve the conditions of garment workers worldwide by raising awareness of their conditions. Companies shamed: supermarket chain Tesco, supermarket chain Asda, cheap clothing chain Primark, fashion chain Prada.
Yes, Keith, it is the same Paulo Coelho ( that’s me). You are the one who wrote very interesting reviews on my books, and I thank you for that. But no, Keith, you don’t need to wear Mango, and no readers of mine need. But as I answered before to Savita, we need to use every single platform to pass the message. And although Paulo Coelho Institute will get the money from the sales of the T-shirts, this was not my only concern when I accepted the idea. As McLuhan once said, the medium is the message. I am glad that Mango accepted the idea. Love, Paulo
Mirela-Good to read your comments today-missed you!
Love,
Breda
Thank you Paul. I am an artist and I have seen first hand how art can transform the lives of the underserved kids in my own neighborhood. Please, sell your tees on-line.
In Argentina, there´s no Mango store. How can I bought the shirt? I´ve already checked online, but, Argentina does not apeared there as an option.
Please I´m really interested. Good luck!
Fantastic Paulo
I`ll LOVE to wear them
Thank U*
Wonderful! But it would be even better if you could buy them online! I’m sure lots of people would buy them that way! :-)
I have to admit that I am still struggling with this a bit – the idea that even Paulo Coelho’s sayings are marketed in neat little packages (printed on T-shirts) for mass distribution and consumption. Is there nothing sacred in this world?
I suppose there is not – the market consumes everything. Even the Dali Lama himself is a “product” these days, his face for sale on everything from T-shirts and coffee mugs, mouse pads to refrigerator magnets. There is something about this process that cheapens and profanes even the most sublime of subjects – the idea that everything is for sale these days. For a price, one can buy and “possess,” even declare themselves to “be” most anything. Whole lifestyles are sold and bought in this way.
To be a “yogi,” for example, in our modern society, means subscribing to “Yoga Journal,” buying yoga books and DVD’s and proudly displaying them on one’s shelves, buying trendy “yoga-wear,” furnishing one’s house with fashionable decor from India, maybe hanging a framed poster of some guru on the wall…. In doing this, one assumes and externally displays the aura of a “yogi.” But does this make one a “yogi” in spirit, or is it contradictory to the whole spirit of yoga?
Similarly, does wearing one of these T-shirts grant one the internal wisdom suggested by the saying printed upon it? Does drinking out of a Dali Lama coffee mug make one “spiritual,” or has even our spirituality become an object of and an end to the market that absorbs and regurgitates anything and everything that promises a profit?
The only saving grace of this project, I would say, is the fact that a portion of the profits go to support a very worthy cause. I would be more pleased, and perhaps a little less disturbed by it if 100% of the proceeds went to support the children in The Paulo Coelho Institute. And I’m not sure that I’m understanding this correctly, either. As described above, “more than half of the earnings” go to this project, but does that mean half of the total sales (which is essentially all of the profit), or does it mean half of the profits? And if it is only half of the profits, where does the other half go? And is Mango allotting a portion of their profits off of this project to the children as well, or are they simply using this to make money and to market their brand by associating it with the name “Paulo Coelho”? Undoubtedly, a very good marketing strategy on their part.
It may seem that I am being rather “nit picky” about this, but these sorts of marketing projects are much more complicated than they may seem on the surface and, therefore, require a great deal of analysis before one can determine what really is going on and who, precisely, is profiting from it. I trust Paulo, implicitly, and I am not at all suggesting that he is, in any way, using this project for his own benefit or even to assume monetary gain from it. I am also sure that all of this, on his part, has been well thought out from the start. Still, I am always hesitant and, admittedly, quite skeptical when confronted with projects such as this. They are not all as benevolent as they may seem on the surface, and, as consumers, we have a responsibility to ask questions that get to the heart of the matter.
This is not to say that we should not all buy a T-shirt (or many, if possible) – the need of these children and the fact that any percentage of the profits goes to their benefit is enough to warrant that. Still, I think we should take this as an opportunity to investigate and come to understand what marketing is, how it works, and how it effects our decisions on a daily basis, indeed, even how it effects our concept of who we are and what we represent in this world. I go back to one of my initial questions: Will wearing one of these T-shirts make you wise? Will it make you spiritual? Is wisdom merely a product that can be purchased and possessed? Is spirituality for sale? So what does it mean to wear one of these T-shirts? How does it make you feel when you put it on? Does it make you feel “wise”? Does it make you feel “trendy” or “fashionable”? According to certain market theories, it might make you feel “Paulo Coelho.” Even a person, a great author for example, can become a marketed “lifestyle.”
I realize that I am probably an extremist when it comes to resisting market pressure to buy this or “become” that: I try to avoid all clothing that carries a slogan, a logo, or any identifiable image. I prefer solid colors, simple. For a number of years I only wore the color white. As Paulo says, it certainly makes buying clothes a lot less stressful, and getting dressed a lot easier. No difficult choices – everything matches! And although I do not necessarily advocate that anyone adopt that manner of dress, it certainly is one avenue out of the fashion whirlwind that surrounds us and perpetually bombards us with the message: BUY THIS. All I am trying to say, really, is just that we should be aware – take the responsibility to become aware – of what we are buying, why we are buying it, and who precisely is profiting from the choices that we make. Are we purchasing products for our genuine benefit and use, or is the market merely using us and our desires, to turn a profit?
DEAR SAVITA: FIRST OF ALL, I WOULD LIKE TO THANK YOU FOR YOUR STRONG SUPPORT TO THIS BLOG AND THIS COMMUNITY. HAVING SAID THAT, I PUT THE MANGO T-SHIRT HERE, INSTEAD OF SIMPLY GOING TO MADRID, DO THE LAUNCHING, AND GO BACK HOME. I AM VERY PROUD OF THE PROJECT, NOT ONLY BECAUSE THE MONEY GOES TO PAULO COELHO’S INSTITUTE, BUT ALSO BECAUSE WE NEED MORE AND MORE PLATFORMS TO DISCUSS IMPORTANT ISSUES. A T-SHIRT IS ONE OF MANY (LIKE THIS BLOG ALSO IS ONE OF MANY). ALL MY LOVE, PAULO
Wonderful idea! Would love to be able to purchase these online!
Great project and fun too! I admire your work for the children in St Joseph’s Institute so much. Here is one of my favorite quotes;
‘If I give bread to the poor, they call me saint. If I ask why there are poor, they call me a communist’ Dom Helder Camara
i’m from italy, is there a way to buy them on the net? i dont know any mango store!
For anyone interested, I just checked out Mango’s website
and shirts CAN be bought online!
http://www.mangoshop.com
This is the direct link to the shirts for US customers;
http://www.mangoshop.com/shop.faces?state=she_400_400_US
Good luck with this project Paolo!
About Horizons.To widen them when we can.
You and your wife,are so wonderful!When I’l come back to Vienna I will look to buy some for me and the children!
Love you,bouth for your beautyful ideeas!
Mirela(the woman in elevator)
Please make these shirts available online soon! I’d love to buy some but unforunately there isn’t a Mango store anywhere nearby!
Dear Paulo,
Good luck for your “Mango” Project. I know this will bring some money for your charity and those 450 children’s whom you are taking care of through your organization.
Sending you warm wishes and good luck from Himalayas.
God blesses you
and
God bless you all !
can the shirts be bought online?
It looks good. Hope there is my size. I am not a thin one now…
Hi!
So happy that you came up with another brilliant idea like this. The shirt is also a token from the author who inspired his readers..
God bless!
Mylene
Dear Paulo,
Our consciousness and desire for more love in the world is finding expression – this is a lovely manifestatio of this.
Hermosisimo,
Karen xxxxx
it’s great idea … i’ll get it for myself and my friends … wish to find it here in egypt
I think its an absolutely brilliant idea. Would we be getting it in Nigeria and where can i get it in the UK?
GOD bless you Mr. Coelho,may the fruitfulness of this effort for you neighbourhood surpass your dreams.
P.S Finished “Brida” not too long ago but its “Like a flowing river-thoughts and reflections” ive fallen in love with. it speaks to me in so many different ways. each time i go back to it i find something to fall in love.Simply want to say thank you.
I didn’t find these T-shirt in Mango store here in Zurich, but I hope that will be there soon. I love this idea and hope for more actions like these that are for a good couse.
Hugs from Zurich
Dear Paulo,
I hope that some shop in Croatia will have them, otherwise I’ll have to get some through my friends. I love the idea and the messages they cary.
Love
Luce
The idea is so beautiful,smart, and amazing!!!!♥
Coelho,
Would you like to think about setting up an online shop for the T-shirts? I am sure Mango would love to explore an alternative revene channel for their merchandise.
Since you are doing this all for a good cause, explore all channels possible to motive people to contribute. A shopping link at the end of your posting will let the reader do the good deed immediately. In this time of recession, buyer should be enticed into making a good decision :-D.
The philosophy behind this online shop should be, just don’t read my (Paulo Coelho’s) postings, but ACT NOW!
Dear Paulo,
I´ve bought 5 t-shirts for me and my friends and really hope that this will make a difference for the children in favela..
I´ve just read Brida, and i´ve got so inspierd, as your books always do.
lot´s of blessings from Stockholm
/
Katti