Archives for May 2013

Character of the week: Kant

Always recognize that human individuals are ends, and do not use them as means to your end.
He who is cruel to animals becomes hard also in his dealings with men. We can judge the heart of a man by his treatment of animals.

In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so. Act that your principle of action might safely be made a law for the whole world.
Ingratitude is the essence of vileness.

Science is organized knowledge. Wisdom is organized life.

Metaphysics is a dark ocean without shores or lighthouse, strewn with many a philosophic wreck. It is not God’s will merely that we should be happy, but that we should make ourselves happy.
Morality is not really the doctrine of how to make ourselves happy but of how we are to be worthy of happiness
I had therefore to remove knowledge, in order to make room for belief.

To be is to do. Perpetual Peace is only found in the graveyard.

Immanuel Kant (22 April 1724 – 12 February 1804) was a German philosopher

1 MIN reading: the blind man and the Everest (ENG/PORT)

Erik Weihenmayer

Little by little we seem to grow used to the same metaphors for life. I met a reader in Hamburg who decides to share his experience with me about climbing in life. He discovered what hotel I am in, and has some criticism to make of my page in the Internet. After making some harsh comments, he asks:
“Can a blind man climb Mount Everest?”
“I don’t think so,” I answer.
“Why don’t you answer ‘perhaps’?”

I am almost certain that I am in the company of a “compulsive optimist.” One thing is the whole universe conspiring for our dreams to become true, quite another is to place yourself in front of absolutely unnecessary challenges, which can lead to death or unpredictable failure.
I explain that I have to leave for an appointment, but the reader does not give up.

“The blind can climb Everest, the highest mountain in the world (8,848 meters). Not only can they do it, but I happen to know of at least one blind person who did it. His name is Erik Weihenmayer. In 2001, Weihenmayer managed the feat. Meanwhile, people complain that they cannot afford a better car, more elegant clothes, and a salary that matches their abilities.”
“Are you sure?”
But we are interrupted in our conversation; it is time for the appointment that has brought me to Hamburg. I thank him for his attention, ask him to send me suggestions for my page on the Internet, we take another picture and then say goodbye.

At three o’clock in the morning, returning from that event, I reach into my pocket for the key to my room and discover the piece of paper where he had jotted down the blind man’s name.
Even knowing that I have to travel to Cairo in a couple of hours, I turn on the computer, and there it is:

“On 25 May 2001, at the age of 32, Erik Weihenmayer became the first blind person to reach the top of the highest mountain in the world. A former high-school teacher, he received the ESPN and IDEA prize for his courage in overcoming the limits that his physical condition permitted. Besides Everest, Erik Weihenmayer has climbed the other seven highest mountains in the world, including Aconcagua in Argentina and Kilimanjaro in Tanzania”.


encontro com um leitor em Hamburgo, que resolve dividir comigo sua experiíªncia a respeito das escaladas na vida. Descobriu em que hotel estou, tem uma série de crí­ticas sobre a minha página na internet. Faz comentários duros, e depois pergunta:
– Pode um cego escalar o monte Everest?
– Acho que ní£o – respondo.
– Por que vocíª ní£o responde: talvez?

Já tenho quase certeza que estou diante de um “otimista compulsivo.” Uma coisa é o universo inteiro conspirar para que nossos sonhos sejam realizados, outra coisa é colocar-se diante de desafios absolutamente desnecessários, que podem resultar em morte ou em fracassos previsí­veis.
Explico que tenho que sair para um compromisso, mas o leitor ní£o desiste.
– Cegos podem escalar o Everest, a montanha mais alta do mundo ( 8.848 metros). Ní£o apenas podem, como sei que pelo menos um deles escalou. Seu nome é Erik Weihenmayer. Em 2001, Weihenmayer conseguiu. E enquanto isso, as pessoas ficam se queixando que ní£o conseguem um carro melhor, uma roupa mais elegante, um salário í  altura de suas capacidades.
Somos interrompidos em nossa conversa, é hora do compromisso que me trouxe até Hamburgo. Agradeí§o sua atení§í£o, peí§o que me envie sugestíµes sobre a minha página na internet, tiramos mais uma foto, e nos despedimos.

í€s tríªs horas da manhí£, voltando do tal evento, coloco a mí£o no bolso para pegar a chave do quarto, e descubro o papel onde havia anotado o tal nome. Mesmo sabendo que tenho que viajar para o Cairo em algumas horas, ligo o computador, e ali está:

“No dia 25 de maio de 2001, aos 32 anos de idade, Erik Weihenmayer se tornou o primeiro cego a atingir o topo da montanha mais alta do mundo. Ex-professor de ginásio, recebeu o príªmio da ESPN e da IDEA por sua coragem em ir além dos limites que sua condií§í£o fí­sica permitia. Além do Everest, Erik Weihenmayer escalou as outras sete montanhas mais altas do planeta, entre as quais o Aconcagua (Argentina) e o Kilimanjaro (Tanzania)”.

10 SEC READ: Teachers & students (ENG, PORT, ESPA)

Is the bird alive?

The young man was at the end of his training, soon he would go on to be a teacher. Like all good pupils, he needed to challenge his teacher and to develop his own way of thinking. He caught a bird, placed it in one hand and went to see his teacher.
‘Teacher, is this bird alive or dead?’

His plan was the following: if his teacher said ‘dead’, he would open his hand and the bird would fly away. If the answer was ‘alive’, he would crush the bird between his fingers; that way the teacher would be wrong whichever answer he gave.
‘Teacher, is the bird alive or dead?’ he asked again.

‘My dear student, that depends on you,’ was the teacher’s reply
O pássaro está vivo?

O jovem está no final de seu curso, em breve passaria a ensinar.Como todo bom aluno, precisa desafiar seu professor, e desenvolver sua própria maneira de pensar. Captura um pássaro, coloca-o numa das mí£os, e vai até ele:
– Mestre este pássaro está vivo ou morto?

Seu plano era o seguinte: se o mestre dissesse “morto” ele abriria a mí£o e o pássaro voaria. Se a resposta fosse “vivo”, ele esmagaria a ave entre os dedos; assim, o mestre sempre estaria errado.
– Mestre, o pássaro está vivo ou morto? – insiste.

– Meu caro aluno, isto vai depender de vocíª – responde o professor.
¿El pájaro está vivo?

El joven estaba concluyendo su periodo de preparación, y muy pronto pasarí­a a enseñar. Como todo buen alumno, necesitaba desafiar a su profesor, y desarrollar su propia manera de pensar. Así­ que capturó un pájaro, lo agarró con una mano, y lo llevó hasta él:
-Maestro: ¿este pájaro está vivo o muerto?

Su plan era el siguiente: si el maestro dijera “muerto”, él abrirí­a la mano y el pájaro se echarí­a a volar. Si la respuesta fuese “vivo”, él lo aplastarí­a entre los dedos. De esa manera, el maestro siempre estarí­a equivocado.
-Maestro, ¿el pájaro está vivo o muerto? – insiste.

-Mi querido alumno, esto va a depender de ti – es el comentario del maestro.

Norma and the Good Things

In Madrid lives Norma, a very special Brazilian lady. The Spanish call her ‘the rocking grandma’. She is over sixty and works in various places, organizing promotions, parties and concerts.

Once at about four in the morning, when I was so tired I could barely stand, I asked Norma where she got all her energy from.

‘I have a magic calendar. if you like, I can show it to you.’

The following day, I went to her house. She picked up an old, much scribbled-upon calendar.

‘Right, today is the day they discovered a vaccine against polio,’ she said.’ We must celebrate that, because life is beautiful.’

On each day of the year, Norma had written down something good that had happened on that date.

For her, life was always a reason to be happy.

In Like a flowing river”

The price of hate and pardon

In my notes for the year 1989 I come across some sentences jotted down from a conversation I had with J, whom I call my “master.” At that time we were talking about an unknown mystic called Kenan Rifai, about whom little has been written.

“Kenan Rifai says that when people praise us we should watch how we behave,” says J, “because that means that we hide our faults very well. Finally we end up believing that we are better than we think and then the next step is to let ourselves be dominated by a false feeling of security that will eventually set up dangers all around us.”

“How can we be attentive to the opportunities that life gives us?”

“If you have only two opportunities, learn how to turn them into twelve. When you have twelve they will multiply automatically. That is why Jesus says: “he who has a lot will have a lot more given. He who has little will have that little taken from him.”

“That is one of the harshest sentences in the Gospels. But I have noticed throughout my life that it is absolutely true. So how can we identify the opportunities?”

“Pay attention to every moment, because the opportunity – the “magic instant” – is within our reach, although we always let it pass by because we feel guilty. So try not to waste your time blaming yourself: the universe will see to correcting you if you’re not worthy of what you’re doing.”

“And how is the universe going to correct me?”

“It won’t be through tragedies; these happen because they are part of life, and they should not be thought of as punishment. Generally the universe shows us that we are wrong when it takes away what is most important to us: our friends.

“Kenan Rifai was a man who helped many people find themselves and to achieve a harmonious relation with life. Even so, some of those people proved to be ungrateful and never even turned their head to say ‘thanks’. They turned to him only when their lives were in a state of utter confusion. Rifai helped them again without mentioning the past: he was a man with many friends and the ungrateful always ended up on their own.”

“Those are fine words but I don’t know if I am capable of pardoning ingratitude so easily.”

Our scars

by Pramiti Sapru

Scars; they seem so beautiful at times.

I’ve got many, deep and shallow.

They aren’t self-inflicted, well consciously they aren’t. They cover my arms, my legs, even my fingers are painted with them.
To others it might seem like a cry for help or a careless attitude but for me it’s my whole life story engraved on me.
Every scar, every bruise has a life of its own and a space in my heart.
They either remind me of a place or a person.

Sadly, there is no magic wand to rub them off of your body.
Even if they fade away over the years, the impact still stays there in your head. The mental scars are the worst of its kind.
They haunt you even in your dreams. These scars cause you to stay stuck at a point of your life where you’re unable to move or breathe.

At some point of time your soul is so heavily bruised that the physical pain is nothing but a mere pinch.
This is the time where you start feeling like an outsider in your own life and when you look down at yourself you realize how helpless you are and how stagnant you’ve become.
Every scar you look at is bursting with frustration. It’s screaming to bleed out.

But then something strange happens over time, you start to admire them and appreciate them.
Why? It is because you realize that these very scars show you how far you’ve come.
It shows you that you may have faced hurdles but you still have a long way to go.
It tells you not to give up even if every inch of your body is marked and dashed, to celebrate the scars instead.

Even if you don’t make it in the end at least you have something to show to the world that you never backed down.

Blog changes

As you noticed, the blog changed its visual.
Suphi did a great job, but there are probably a lot of things that we missed. So please list your comments/suggestions/etc. below

Having fun today


5 books that changed your life?

Reading the comments on my post The 50 books that changed the world , I think it is a good idea to ask the following question, so you can share with others:

5 books that changed your life?
5 livros que mudaram sua vida?
5 libros que cambiarán tu vida

List them in the comment box below (tu lista abajo / sua lista abaixo )

By the river Piedra I sat down and wept

One doesn’t love in order to do what is good or to help or to protect someone. If we act that way, we are perceiving the other as a simple object, and we seeing ourselves as wise and generous persons. This has nothing to do with love. To love is to be in communion with the other and to discover in that other the spark of God.


You have to take risks. We will only understand the miracle of life fully when we allow the unexpected to happen.

I could have. What does this phrase mean? At any given moment in our lives, there are certain things that could have happened but didn’t. The magic moments go unrecognized, and then suddenly, the hand of destiny changes everything.

But love is much like a dam: if you allow a tiny crack to form through which only a trickle of water can pass, that trickle will quickly bring down the whole structure, and soon no one will be able to control the force of the current.

Love is a trap. When it appears, we see only its light, not its shadows.


I’m going to fight for your love. There are some things in life that are worth fighting for to the end. You are worth it.

quotes from “By the river Piedra I sat down and wept”

El punto acomodador

3655_coelhoEn uno de mis libros (El Zahir), procuro entender por qué todo el mundo tiene tanto miedo a cambiar. Cuando estaba en pleno proceso de escritura de este texto, cayó en mis manos una extraña entrevista a una mujer que acababa de lanzar un libro sobre -¿adivinan? – el amor.
El periodista le pregunta si la única manera de que el ser humano alcance la felicidad es encontrando a la persona amada. La mujer dice que no:

“El amor cambia, aunque nadie parece entenderlo. La idea de que el amor conduce a la felicidad es una invención moderna, de finales del siglo XVII. Partiendo de esto, aprendemos a creer que el amor debe durar para siempre, y que el matrimonio es el mejor lugar para disfrutarlo. En el pasado no se era tan optimista en lo que respecta a la longevidad de la pasión”.

“Romeo y Julieta no es una historia feliz: es una tragedia. En las últimas décadas ha crecido mucho la expectativa que se ha puesto en el matrimonio como camino para la realización personal. Y la decepción y la insatisfacción han crecido paralelamente”.

Según las prácticas mágicas de los hechiceros del norte de México, siempre hay un acontecimiento en nuestras vidas responsable porque hayamos dejado de progresar. Un trauma, una derrota especialmente amarga, una desilusión amorosa, incluso una victoria mal asimilada, pueden acobardarnos y detenernos. El hechicero, en su proceso de creciente unión con los poderes ocultos, tiene, antes de nada, que librarse de este “punto acomodador”, y para eso debe revisar toda su vida y descubrir dónde se produjo.

Cuando yo era pequeño me peleaba a menudo, y, como era el mayor del grupo, siempre era yo el que les pegaba a los otros chicos. Un dí­a, un primo mí­o me dio una buena paliza, y a partir de entonces empecé a evitar los enfrentamientos fí­sicos, puesto que me parecí­a que nunca más conseguirí­a ganar una pelea. Eso me hizo pasar varias veces por cobarde, al dejarme humillar en presencia de mis amigos o incluso de alguna novia.

Hasta que un dí­a, a los veintidós años, acabé metiéndome sin querer en una pelea en una discoteca de Rí­o de Janeiro. Recibí­ de lo lindo, pero el “punto acomodador” desapareció. Hoy en dí­a no peleo porque es una pésima manera de expresarse; no por culpa de la cobardí­a.

Durante dos años intenté aprender a tocar la guitarra: progresé mucho al principio, hasta que llegó un punto en el que no conseguí­ avanzar más – al descubrir que los otros aprendí­an más rápido que yo, me sentí­ mediocre, y tomé la decisión de no volver a pasar vergüenza, convenciéndome de que aquello ya no me interesaba. Lo mismo me pasó con el billar, el fútbol, el ciclismo: aprendí­a lo suficiente como para hacerlo todo razonablemente bien, pero llegaba un punto del que no conseguí­a pasar.

¿Por qué?
Porque, según lo que nos contaron, llega un determinado momento de nuestras vidas en el que “alcanzamos nuestro lí­mite”. Ya no debemos cambiar más. Ya no conseguimos crecer más. Tanto la profesión como el amor alcanzaron su estadio ideal, y lo mejor es dejarlo todo como está. ¿No es verdad? La verdad es la siguiente: siempre podemos ir más lejos. Amar más, vivir más, arriesgar más.

Jamás la inmovilidad es la mejor de las soluciones. Porque todo a nuestro alrededor cambia (incluso el amor) y tenemos que seguir este ritmo.

Publishnews: ní£o seja tí£o crí­tico com o gosto dos outros

Na Publishnews, o portal de referencia no mercado editorial brasileiro, uma excelente matéria sobre o mercado editorial, escrita por Pedro Almeida, jornalista e professor de literatura.
Na semana passada, a Folha de Sí£o Paulo publicou outro grande artigo sobre as mudaní§as do mercado editorial.
Pelo visto, vozes sensatas comeí§am a ser a regra, e ní£o a exceí§í£o.
Quem lucra sí£o os autores e os leitores.

A seguir, trechos do artigo “Um novo mercado, um novo olhar”:

Penso que as opiniíµes sobre o mercado, muitas tratadas como regras ou verdades, sí£o frutos de opiniíµes obsoletas, sensaí§íµes, frutos do senso comum. Já escrevi aqui algumas vezes sobre nossa mania de tratar a literatura como algo sagrado, complexo, o que a tornou elitista e distante e que nos fez estabelecer valores tí£o arraigados sobre o que é bom e ruim, o que deve ou ní£o ser publicado.


Uma série de autores/artistas hoje tratados como cult, no passado, ou mesmo em sua época, eram tratados como beberríµes, filósofos de esquina ou equivalentes. De modo que ou a inteligíªncia de sua época estava toda errada, ou os valores mudaram, ou nosso gosto piorou bastante.


“Valor cultural dos livros”. Ainda é uma expressí£o que circula livremente. Cresci ouvindo que ler sempre é bom. Com o tempo elegi meus autores preferidos, sempre pautado por dois aspectos: conhecendo autores/obras e escolhendo aqueles que me diziam algo. Quando a oferta do número de livros e autores aumentou no mercado, comeí§ou-se um discurso sobre o que era bom ou ruim. […] Penso que falta ainda respeito pelo gosto dos outros, é como se vivíªssemos numa ditadura literária. Livro é como musica, roupa, sapato, comida. Cada um tem uma dialética para defender seu gosto e contar suas vantagens. Para uns é instruí§í£o, para outros, prazer, autoconhecimento, evoluí§í£o pessoal.


Essa crí­tica de valor parece um coro de pessoas que pertencem ao mesmo clube, fazem as mesmas coisas e frequentam os mesmos lugares (ou gostariam de frequentar). Entí£o a crí­tica acaba sempre se referindo a um tipo de leitor, como se fosse uma defesa dos valores de um grupo. Um erro. Estamos tratando os livros como se fí´ssemos uma torcida de time de futebol, fingindo ser mais civilizados que as torcidas, quando na verdade somos irí´nicos, sarcásticos, mais perversos que torcedores, e por isso podemos provocar danos mais profundos, porque sí£o elaborados.


Por que, por exemplo, um programa de apoio a traduí§íµes no Brasil contempla apenas autores consagrados pela crí­tica? Porque essa crí­tica, que representa apenas um grupo de leitores, continua guiando desde premiaí§íµes, estilos e escolas literárias a oficinas e palestras em bienais. Devemos buscar uma visí£o mais democrática, pensar mais nos leitores, no público, no incentivo para que o bolo (número de leitores) cresí§a e ní£o continue pautado pelas mesmas visíµes de sempre.


A literatura que vocíª aprova hoje, se ní£o for por afinidade muito pessoal, talvez o fará sentir vergonha no futuro, da mesma forma que ri hoje dos penteados e moda dos anos 80. Comentário: ní£o seja tí£o crí­tico com o gosto dos outros.

Cartas de amor de Khalil Gibran (O Profeta)

Em 2013, celebrando os 130 anos de nascimento do escritor libaníªs Khalil Gibran, coloco aqui – gratuitamente – um livro que traduzi em 1997. Sí£o suas cartas de amor com a musa de sua vida, Mary Haskell.
cliquem no link abaixo e faí§am o download ou leiam online

As cartas de amor de Gibran

cortesia: Locadora Paulo Coelho

30 SEC READING: the well of madness

Wishing Well no bird

A powerful wizard, who wanted to destroy an entire kingdom, placed a magic potion in the well from which all the inhabitants drank. Whoever drank that water would go mad.

The following morning, the whole population drank from the well and they all went mad, apart from the king and his family, who had a well set aside for them alone, which the magician had not managed to poison.
The king was worried and tried to control the population by issuing a series of edicts governing security and public health.
The policemen and inspectors, however, had also drunk the poisoned water, and they thought the king’s decisions were absurd and resolved to take no notice of them.

When the inhabitants of the kingdom heard these decrees, they became convinced that the king had gone mad and was now giving nonsensical orders. They marched on the castle and called for his abdication.

In despair the king prepared to step down from the throne, but the queen stopped him, saying:
‘Let us go and drink from the communal well. Then we will be the same as them.’

The king and the queen drank the water of madness and immediately began talking nonsense.
Their subjects repented at once; now that the king was displaying such wisdom, why not allow him to continue ruling the country?

in Veronika decides to die

My prayer (ENG, PORT y ESPA)


PORTUGUES: Minha oraí§í£o

ESPANOL: Mi oración


by Paulo Coelho

Lord, protect our doubts, because Doubt is a way of praying. It is Doubt that makes us grow because it forces us to look fearlessly at the many answers that exist to one question. And in order for this to be possible…

Lord, protect our decisions, because making Decisions is a way of praying. Give us the courage, after our doubts, to be able to choose between one road and another. May our YES always be a YES, and NO always be a NO. Once we have chosen our road, may we never look back nor allow our soul to be eaten away by remorse. And in order for this to be possible…

Lord, protect our actions, because Action is way of praying. May our daily bread be the result of the very best that we carry within us. May we, through work and Action, share a little of the love we receive. And in order for this to be possible…

Lord, protect our dreams, because to Dream is a way of praying. Make sure that, regardless of our age or our circumstances, we are capable of keeping alight in our heart the sacred flame of hope and perseverance. And in order for this to be possible…

Lord, give us enthusiasm, because Enthusiasm is way of praying. It is what binds us to the Heavens and to Earth, to grown-ups, and to children; it is what tells us that our desires are important and deserve our best efforts. It is Enthusiasm that reaffirms to us that everything is possible, as long as we are totally committed to what we are doing. And in order for this to be possible…

Lord, protect us, because Life is the only way we have of making manifest Your miracle. May the earth continue to transform seeds into wheat, may we continue to transmute wheat into bread. And this is only possible if we have Love; therefore, do not leave us in solitude. Always give us Your company, and the company of men and women who have doubts, who act and dream and feel enthusiasm, and who live each day as if it were totally dedicated to Your glory.


“O discurso ní£o é esse livro é ruim, é ní£o gostei desse livro'”

criticVivo lendo reclamaí§íµes de crí­ticos e pseudo-acadíªmicos, dizendo as coisas de sempre: a cultura empobreceu, os leitores estí£o mais burros, a internet é o anticristo, o ivro eletrí´nico “ní£o tem cheiro”, coisas do tipo.
Na verdade, quem perdeu completamente a sintonia com o mundo foi esse tipo de gente. Desesperados porque já ninguém escuta o que dizem, resta-lhes apenas a “demoní­aca” internet para expressarem suas lamentaí§íµes.
Andei fazendo uma pesquisa nestes portais. Cada artigo tem um ou dois comentários, de gente que escreve em portais semelhantes.

Enfim, nada mais triste – mas também nada mais merecido.
Os arautos da “alta cultura” foram pego de surpresa, í  semelhaní§a dos aristocratas que curtiam suas festas em Versailles, Franí§a, em 1789: um belo dia, sem qualquer aviso, a populaí§í£o revoltou-se e a grande maioria foi parar na guilhotina.
No caso da “alta cultura”, a revoluí§í£o foi menos visí­vel, e nem por isso menos contundente.
Há anos ninguém escuta o que dizem, mas como ocorre com todos aqueles que estí£o trancados em suas torres de marfim, só agora passaram a ser dar conta.

Isso quer dizer que ní£o existe mais crí­tica literária? Claro que existe.
Mas o objetivo ní£o é demolir o trabalho alheio, nem arrotar cultura com dezenas de citaí§íµes.
O objetivo é muito simples: dizer se gostou ou ní£o gostou de um livro.

Neste sábado, as jornalistas Raquel Cozer e Fernanda Ezabella publicaram uma interessante matéria na Folha de Sí£o Paulo, dividida
em duas partes
Resenhas literárias de amadores na internet atraem leitores e abrem filí£o para editoras e Blogueiros resenhistas dizem que chegam a ler 70 livros em um só ano

Como ní£o poderia deixar de ser, existe ainda uma terceira parte, uma “análise” feita por alguém do sistema acadíªmico, colocando tudo sob suspeita, aventando a hipótese que que a revoluí§í£o da crí­tica é algo manipulado pelas editoras. Enfim, a “análise”que confirma tudo que disse acima.

A matéria vem em um momento bastante oportuno. Postei um dos links acima do meu Twitter, e fiquei supreso com a receptividade, embora tenha sido “insultado” porque o link levava para um portal pago (“vc está querendo nos convencer a assinar a Folha?” disse um. “Só pode ler quem é rico” disse outro). Resolvi cortar algumas partes e coloca-las aqui.

Abaixo alguns pontos da matéria de Cozer e Ezabella:

Todo míªs, 75 mil pessoas acessam os ví­deos em que o paulista Danilo Leonardi, 26, comenta livros. A carioca Ana Grilo, 37, diz ler até 150 tí­tulos por ano para seu blog de resenhas, escrito em inglíªs. O americano Donald Mitchell, 66, já publicou 4.475 resenhas na Amazon -por parte delas, levantou R$ 70 mil, doados para uma ONG beneficente.

Os tríªs sí£o personagens de um movimento que, nos últimos anos, chamou a atení§í£o de editoras e virou negócio: o de crí­ticas de livros feitas na internet por amadores, que, com linguagem mais simples, atraem milhares de leitores.

Com o aumento na venda de e-books, a expansí£o da autopublicaí§í£o e a concorríªncia ferrenha entre editoras, textos escritos por hobby ou por até R$ 1.000 tornaram-se uma alternativa de divulgaí§í£o capaz de atingir nichos e multiplicar vendas de livros.

Nos EUA, páginas como o Hollywood Book Reviews e o Pacific Book Review cobram de autores e editoras de R$ 250 a R$ 800 por textos a serem publicados em até 26 sites, incluindo seí§íµes de comentários de lojas virtuais.
O “pagamento”, ressaltam editoras e blogueiros, sí£o apenas os livros a serem avaliados, nunca dinheiro.

Enquanto crí­ticas feitas por especialistas em jornais fazem livreiros dar destaque aos tí­tulos nas lojas, blogueiros atraem leitores de gosto similar e alimentam o boca a boca. (meu comentário: será mesmo? Duas séries, “Crespúsculo” e “50 Tons” tiveram todo o destaque necessário nas lojas. O livreiro está sempre muito antenado, e notou que caderno de cultura já perdeu por completo a releví¢ncia)

“É bem pessoal. Eles deixam claro que é o canto deles”, diz a gerente de marketing da Intrí­nseca, Heloiza Daou.

“O discurso ní£o é ‘esse livro é ruim’, é ‘ní£o gostei desse livro'”, diz Diana Passy, gerente de mí­dias sociais da Companhia das Letras.

What I learned in life is…

What I learned in life is,

That no matter how good a person is,
sometimes they can hurt you & because of this we must forgive.

It takes years to build trust and only seconds to destroy it ..
We don’t have to change friends if we understand that friends change..

The circumstances and the environment influence on our lives,
but we are the one who responsible for ourselves..

That you have to control your acts or they will control you..

That patience requires much practice.. that there are people who love us,
but simply don’t know how to show it..

That sometimes the person you think will hurt you and make you fall..
Is instead one of the few who will help you to get up..

You should never tell a child that dreams are fake, it would be a tragedy if they knew..

It’s not always enough to be forgiven by someone,
in most cases you have to forgive yourself first..

That no matter in how many pieces your heart is broken, the world doesn’t stop to fix it ..

May be God wants us to meet all the wrong people first before meeting the right one..
So when we finally meet the right one we are grateful for that gift ..

When the door of happiness closes, another door opens..
but often we look so long at the closed one.. we don’t see what was open for us ..

The best kind of a friend is the kind in which you can sit on a porch and walk…
Without saying a word & when you leave it feels it was the best conversation you ever had.

It’s true we don’t know what we have until we find it, but its also true,
we don’t know what we’ve been missing until it arrives..

It only takes a minute to offend someone, an hour to like someone,
a day to love someone, but it takes a life time to forget someone.

Don’t look for appearances, they can be deceiving, don’t go for wealth even that can fade,
Find someone who makes you smile, because it only takes a smile to make a day better,
find what makes your heart smile..

There are moments in life when you miss someone so much..
that you wish you can take them out of your dream and hug them for real..

Dream what you want, go wherever you want to go.. because you have only one life..
and one change to do the things you want to do ..

The happiest people don’t necessarily have the best of everything,
they just make the best of everything that comes their way.

The best future is based on the forgotten past..

You can’t go on well in life until you let go of your past failures and heartaches.